If you have a business of any kind, you will no doubt have been told how important it is to have a logo and how vital it is that you use that image consistently on all your stationery, on your websites and on social media platforms. However, you may not have been told exactly why a professionally designed logo is so important, so here are the main reasons why every business should have a well-designed logo.
If you have invested in the identity of your business it infers that the business is here to stay and that the owners are looking towards the future. It is the first step towards building trust in a brand.
Create a sense of size
Anyone can run off a few home-printed business cards, but if you have spent some money on a professional logo design, it suggests that your business is not just a one man band, but a much larger and well-managed organization.
Attract more customers
A lot of people do judge a business on first impressions. Even if you do provide a better service or better products than your competitors do, if your branding is not up to scratch, some potential customers will just walk away.
Make the business more memorable
When you look at some of the most famous professional logo designs, you will realize just how quickly you can name a company simply by glancing at the logo. Branding is what makes a business stick people’s minds.
Make a business stand out from the competition
That one image that you create can convey a whole story about a business and convey quality, professionalism, and reliability. It can play an important role in differentiating your business from the competition.
Provide uniformity across platforms
In today’s world of multi-touch marketing, consistency is vital, if you want to reach out to customers over a variety of platforms. That’s why you see professional logos on Twitter, Facebook, and right across the full spectrum of social media sites, being used as the consistent branding in marketing campaigns.
Clarify the business name
If your business name does little to explain what your company does or it uses acronyms that aren’t immediately obvious, a logo can be used to complete the branding picture. It can also be very useful if your business name is very long or difficult to pronounce.
Show pride in your business
If you have taken the time to have a logo professionally designed for you, it shows that you have pride in your business and it demonstrates your commitment to what you do.
Creates a sense of identity for employees
Branding isn’t only important for the image that you project to customers and prospective customers; it also helps to generate a sense of identity for employees as well. That can help create a sense of belonging and a sense of pride in the business.
Demonstrates a solid business
The quality of your printed stationery and professional logo design can say a lot about a business and it can be used to great effect to demonstrate that a business is reputable and committed to quality.